Many marketers feel that “traditional” forms of marketing, such as direct mail, are outdated and inefficient. However, direct mail still shows its value with one of the best response rates among all marketing mediums. Direct mail’s response rate is very high even among younger audiences. So, direct mail postcards are powerful marketing!
- Direct mail response rate was 4.9% for prospect lists in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003.
- In 2018, the direct mail response rate for house lists was an incredible 9%. This is also the highest number for house lists since the report started and is nearly double from the previous year.
- Direct mail still pulls a higher response rate than any digital direct marketing medium. Its response rate ranges from about five to nine times greater than that of email, paid search, or social media.
- 76% of consumers trust direct mail when they want to make a purchase decision. In fact, consumers trust traditional advertising channels more than digital channels when making a purchase.
- Direct mail requires 21% less cognitive effort to process than digital media and elicits a much higher brand recall. In other words, it's easier to understand and more memorable.
- Direct mail's motivation response is 20% higher than digital media's. Therefore, it is more persuasive and more likely to incite customer response.
Direct Your Postcards to the Right Audience
Businesses can target their direct mail campaign to a specific demographic or audience. Consequently, the chance of your message reaching the correct group is much greater.
Make your marketing postcard feel more personal by customizing it for your target audience. Customers will perceive this as a more trustworthy communication, which usually leads to more chances of a customer response. Personalized mail also makes the customer feel valued and appreciated. As a result, customers are far more likely to notice, open, and read a personalized postcard than digital advertising.
Easy, Fast, and Inexpensive to Order
Megastore Printing offers a wide variety of size and style options for your postcards. Available sizes are
- 6" x 4"
- 5.5" x 4.25"
- 7" x 5"
- 8.5" x 5.5"
- 9" x 6"
- 11" x 6"
Two choices of card stock are available, and our quantity options allow you to print for a small or large mailing without sacrificing quality or delivery speed. Using one of our easy-to-follow templates with your favorite design program will ensure compliance with postal regulations. If the option to write on one side of the postcard is needed, choose Gloss C1S (coated, 1-side) under "Stock" selection.
From response rate and targeting to customization and versatility, direct-mail postcards are one of the most effective marketing tools available. With Megastore Printing’s online options and mail services, we can help you create and deliver your postcard campaign quickly and easily. Direct mail postcards are powerful marketing!
Contact us today - we will be happy to get you get started!