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Print marketing remains an effective method of advertising a product or business, even in today’s digital world. It offers companies advertising versatility through an array of print media, which includes everything from business cards, catalogs, and brochures to larger options like posters, signs, and banners. Wide format printing is only one subsection of this marketing method, and it enables marketers to leave a memorable impression on their target audience through scalable advertising. Read on to find out more about what it is and how this print marketing technique can support your business.
Wide Format Printing and Its Various Types
As a frame of reference, typical residential or office printers utilize 8.5″ x 14″ paper. However, a wide format printer uses paper rolls with widths of up to approximately 100″ for marketing in the point of sale (POS) sector. It’s a pocket-friendly alternative to other forms of large-scale printing, such as screen printing. Wide format printing is ideal for promotional signage that’s marketing short-term projects or one-time occurrences, such as limited-time offers, trade shows, performances, sporting events, and more. Print media from wide format printers may also include car image wraps, wallpaper, presentation backdrops, and large-format artwork or graphics.
There are several types of wide format printing machines available, such as aqueous, solvent, and UV printers, each with its own ideal uses. Aqueous wide format printers are common for print marketing as they are fast and easy to use while generating a high-resolution print. Solvent inkjet wide format printers excel at creating lasting graphics for outdoor applications as the ink is resistant to the weather. Alternatively, with equally durable ink, UV printers are typically flatbed units, and this configuration gives users wider material options for printing.
Benefits of Wide Format Printing
Wide format printing comes with many advantages that conventional printing cannot offer. This method:
- Optimizes marketing opportunities. Marketing is all about grabbing the attention of prospective customers, and wide format banners and signage have great potential for increasing revenue or event attendance. As an economical choice for a highly visible advertising medium, wide format printing can reach a large audience and leave a lasting impact.
- Ensures durability. Wide format printed products are often displayed in the open where they are at the mercy of the weather. Quality printing companies will design wide format products to withstand the harshest of conditions, including rainfall, strong winds, snow, and UV light.
- Enables fast order fulfillment. Wide format printing is quick and reliable. In many cases, turn times for this process are comparable to digital operations as well. Wide format printing is a repeatable process, which helps with maintaining quality control even under tight deadlines.
- Reduces material waste. With on-demand capabilities, wide format printing does not require bulk orders as frequently as traditional offset printing processes. This cuts back on surplus materials and provides you with exactly the amount you need.
- Allows for customization. Again, with the on-demand nature of this process, wide format printing creates a lot of opportunity for flexibility in design. Reputable printers will be able to assist you in designing wide format marketing materials that are unique and directly fit your application.
Megastore’s Wide Format Printing Capabilities
Megastore Printing is a family-owned commercial print shop that integrates cutting-edge technology and printing services to assist with your marketing needs. As a wide format printing company, among other specialties, Megastore Printing offers you a wide range of options, including:
- Banner printing with rollup and vinyl selections
- Posters
- Outdoor advertising
- Custom design
The Megastore browser-based platform, Designitor, allows you to create and save your projects online and access them from anywhere. To save you from having to hire a professional designer, the interface is easy to use and doesn’t require you to download software or pay for apps or subscription services. Our free tool offers designers as well as design-minded individuals the opportunity to express themselves without the limitations presented in cookie-cutter templates through an easily customizable system.
You can upload your finished design, utilize our cloud-based online editing tool, or have our skilled team custom-design unique advertisements specifically for you. We use high-quality paper and offer free shipping to complement our affordable, professional printing capabilities and offer you comprehensive services to fulfill your marketing requirements.
Partner With Megastore Printing
Wide format printing services can take your marketing to the next level if you work with a reliable printer. Megastore Printing offers unrivaled printing design services to bring your creative vision to life and drive sales. Contact us today to receive guidance on your wide format print application.